Ron Frankel is a pioneer in the field of feature film visualization. He was one of its earliest practitioners and was the first to introduce Directors such as Steven Spielberg, David Fincher and Darren Aronofsky to the use of Previs. In 2002 Ron founded Proof, Inc. to advance the use of Previsualization in feature film production. His goal then, as now, is to leverage cutting edge technology to foster better communication and creative decision-making. His recent work employs augmented reality to create live on-set visualizations.
In addition to his work on films, Ron has used Previs to problem solve large-scale architectural installations, to help create immersive environments and to aid in the design of video games. Those experiences led him to launch PRIME, a new division of Proof that uses the latest developments in virtual reality and real-time computer graphics to create immersive visualizations for location based entertainment, live events and VR experiences.
Ron has a Bachelor's degree in Philosophy and a Masters of Architecture from MIT. He is a founding member of the Previsualization Society, the Virtual Production Committee and 5D: The Future of Immersive Design. His work has been published in Cinefex, VFX World, American Cinematographer and the New York Times. In addition to his work at Proof, Ron teaches a course on visualization at the UCLA School of Architecture and Urban Design.
Prior to joining PRIME, Christopher Bellaci had been the Overseas Supervisor for RGH Entertainment (Woodland Hills, CA) on the stereoscopic, computer-animated feature film "Postman Pat: The Movie" (based on the hit UK franchise). Bellaci supervised the production of this film which took place at animation studios located in Beijing, China, and Mumbai, India.
Bellaci began his career in the Animation and VFX business in 1997 as a Motion Capture Artist at pioneering motion capture studio House of Moves in Los Angeles. There, his very first project was James Cameron's "Titanic," where he worked on the digital characters walking around, working on, and eventually falling off the doomed ship. Bellaci went on to become the studio's first Production Manager.
During his tenure at House of Moves, Bellaci worked with dozens of game developers and publishers on hundreds of titles. He also worked with numerous commercial, Internet, film, TV and VFX production companies on an entire range of multimedia endeavors. Among the projects to which he contributed at House of Moves were the feature films "Mortal Kombat: Annihilation," "The Patriot" and the "Spider-Man" trilogy, the video games "Madden NFL '99," "Star Wars: Jedi Knight II - Jedi Outcast," "Guitar Hero" and "Uncharted: Drake's Fortune," and commercials for Coca-Cola, "Gears of War," "Halo 3," and Miller Lite.
Bellaci holds a Bachelor of Arts Degree from UCLA and is a UCLA Alumni Association member. His other memberships include LA ACM SIGGRAPH, Scrum Alliance, the Themed Entertainment Association and Women in Animation.
Marissa is a pioneer in the field of multidisciplinary experience design production. After working in traditional architecture practices such as Gehry Partners and Morphosis, Marissa’s deep understanding of system based design and thinking as well as her desire for a faster approach to experience building, led her to the multidisciplinary world of experience design.
Marissa has hands-on experience in various types of building projects, overseeing all stages from strategy and concept to installation and evaluation. Prior to joining the PRIME team, Marissa was Studio Director at Standard Vision where she led the Executive Team in implementing best production practices for each project and client in order to ensure a successful engagement. Working with each facet of the company, Marissa implemented successful processes for aligning communications, scheduling and budget expectations for projects with AEG, Gensler, Foster + Partners, and Jenny Holzer Studio. Prior to her work at Standard Vision, Marissa was Executive Producer at Apologue Studio where she oversaw each stage of project development and execution for clients such as Limited Brands, McLaren, Chanel, Qualcomm, Lexus and HBO. Her development from a traditional architectural practice into creating mediated, storytelling environments came through years spent at Imaginary Forces where she held both Producer and Executive Producer positions while bringing to life projects that encapsulate architecture, storytelling and technology such as "Lake of Dreams" at the Wynn Las Vegas and "New City: Design and the Elastic Mind" at the Museum of Modern Art in New York City. Prior to that, Marissa was an urban planner at AC Martin Partners. Here she was able to exercise both her creative and analytical strengths through the development of design guideline packages and zoning guides for large scale projects such as USC Medical Center main and satellite campuses.
Marissa's interest in the use of media as building material began during her work as the art department researcher on "Minority Report" for 20th Century Fox.